A business brand is how the image of how the business is perceived by your potential customers. It’s the position of the business in the social space. Where it is placed in the minds of the customers in relation to other business ventures in the same line of business as yours. Creating a brand for your local business is not easy. This article summarizes the steps of building a brand your local business.
5 steps to brand your local business
Extensive market research
When working on your brand you should do market research and identify your target market. It’s important to know who your products or business is targeted to for example the youth, single mums, kids etc. Market research also helps you to understand the taste and preference of your target market making it easier to craft a brand around them. It also helps you to identify what your competitors are doing and how they are perceived by the market. Here is how to do market research.
Choosing a brand name that delivers your message clearly.
You should then choose an appropriate name that represents your brand. What does your business stand for? The image of your business should revolve around your brand name. Choose a name that is easy to remember and outlines your business objectives. For example; Vintage Ladies Boutique, this name has a clear message that the business is a boutique and it sells ladies vintage clothes.
Develop your business culture
Customers like identifying themselves with a brand that has a culture in delivering quality services. When you establish your business culture you should also hire employees who work towards maintaining that culture. This helps in creating a strong brand in the mind of customers and creating customer loyalty. Developing a business culture that rotates within your core values is a good step to brand your business.
Effective communication strategy.
You should establish strong communication strategies with your customers. How do you communicate change? How can they give feedback on your business? We all like to identify ourselves with a brand that recognizes us as the customers. When a business has an effective way to communicate its change in closing hours or introduction of new products in the business makes its brand strong. A business voice should be friendly, informative, professional, service oriented, and promotional.
Stay true to your brand.
Unless you are changing into something more effective stay devoted to your brand. When you keep changing your brand it brings confusion to your customers. Keep your products and services within your brand name and objectives. This helps create consistency and brand loyalty from your customers.
Branding can either build or destroy your business. That is why you need effective branding methods and strategies to increase your market share, increase profitability and create customer loyalty. From local business to international business branding remain a major marketing strategy. Remember, you are the biggest advocate to your brand.
